Plum 10% Niacinamide Brightening Serum with Rice Water & Ferment (30ml)

Achieve a radiant and even complexion with the Plum 10% Niacinamide Brightening Face Serum. Formulated with powerful ingredients, this serum targets blemishes, acne marks, and hyperpigmentation to reveal a brighter, clearer complexion. The 10% Niacinamide (Vitamin B3) helps strengthen the skin barrier, balances sebum production, and minimizes spots. Infused with rice ferment filtrate, it’s rich in amino acids to firm and enhance skin clarity, while plant-derived squalane and natural caffeine soothe and prevent inflammation. The quick-absorbing, non-greasy formula is fragrance-free and perfect for all skin types.

Key Features:

• Reduces Blemishes & Hyperpigmentation: 10% Niacinamide effectively fades blemishes and dark spots for a more uniform complexion.
• Strengthens Skin Barrier: Helps regulate sebum and protect the skin from environmental damage.
• Rich in Amino Acids: Rice ferment filtrate enhances skin brightness, firmness, and clarity.
• Calms & Soothes: Plant-derived squalane and natural caffeine reduce inflammation and keep skin calm.
• For All Skin Types: Lightweight, non-greasy, and free from synthetic colors, fragrances, and essential oils.

About the Brand:
Plum creates high-performance skincare that’s 100% vegan and cruelty-free. Combining nature and science, Plum is dedicated to offering effective, gentle solutions for all skin types.

1. 10% Niacinamide (Vitamin B3): Targets blemishes, dark spots, and excess oil production.
2. Rice Ferment Filtrate: Known for amino acids that support brighter, firmer skin.
3. Plant-Derived Squalane: Provides soothing hydration and supports skin barrier function.
4. Natural Caffeine & Vitamin E: Help calm skin and protect against environmental stress.

Apply a few drops to clean skin, gently patting until fully absorbed. Use daily, morning or evening, and follow up with a moisturizer.